Added as under construction
Princeton Nurseries Data Center (WRV Nurseries South Brunswick)
WRV Nurseries South Brunswick LLC. Under construction
WRV Nurseries South Brunswick is building a 340,985 square foot data center as part of a broader redevelopment of the 160 acre former Princeton Nurseries site along Route 1, once home to the largest commercial nursery in the United States and vacant since 1995. South Brunswick approved the redevelopment plan in May 2025, and the data center portion, reached from Route 1 via Independence Way, is now under construction. A petition opposing the project circulated starting in June 2026, and backlash intensified in October 2026 after the developer sought a state air permit for 12 to 20 diesel backup generators; Princeton's mayor and council publicly urged the New Jersey Department of Environmental Protection to deny the permit, and the public comment period on it was extended to November 9, 2026.
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- Status
- Under construction
- Operator
- WRV Nurseries South Brunswick LLC
- Applicant on record
- WRV Nurseries South Brunswick LLC
- Location
- South Brunswick, Middlesex County, NJ (approximate, city center)
- Size
- MW not reported, 160 acres, 340,985 sq ft
- Cooling
- Not reported
- Utility
- PSE&G
- First reported
- 2025-05
- Last updated
- October 19, 2026
What happens next
The site is under construction. The next step is opening.
Sources
- Former Princeton Nurseries site in New Jersey could host data center, Data Center Dynamics
- Massive Data Center Proposed On Route 1 In South Brunswick, Patch (South Brunswick, NJ)
- 'You were supposed to protect us from this': Backlash grows over Princeton Nurseries data center, The Daily Princetonian, 2026-10
- Princeton to NJDEP: Deny Data Center Permit, Town Topics, 2026-10-07
History
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Common questions
Where is the Princeton Nurseries data center?
It is in South Brunswick, Middlesex County, NJ.
Has the Princeton Nurseries data center been approved?
Yes, it was approved and is now under construction.
How big is the Princeton Nurseries data center?
Reported size: 160 acres, 340,985 square feet.
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